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OUR REAL STORY

It would be easy to track our creation to 2012 when we conceived the idea of the Old Humble Distilling Company over a notebook and a sketchpad on a kitchen table.

That wouldn't be the beginning, though.

 

The beginning would be way back in 1752 when Jean Phillipe Breda was born in Breda, Netherlands. He was a vintner who got kicked out of The Netherlands the late 1700s, only to end up in eastern France near Verdun.

Some years later his son, Jean Phillipe Breda, made his way to the United States by way of Baltimore. That handsome fellow became a doctor and made his way down to Louisiana in the early 1800s. There, near the city of Natchitoches, he established a vineyard and peach orchard. He was my family's first legal distiller in America.

But that's really just the prologue to the story...

It starts over a beer, like all good stories do. A homebrew beer, to be precise. As my tastes and techniques matured, I transitioned from beer to wine. I even tried to replicate some of old JP's peach wine. Wine making required research, which meant wine tastings. Eventually one of those wine tastings led to an invitation to a whiskey tasting.

At this point I had never heard of a whiskey tasting, and, truth be told, wasn't even a big fan of whiskey. Like most people who don't like whiskey, I had never had one I liked. I'm always up for adventure, so I went along. 

What I discovered was a world I had no idea existed, with a depth and breadth of tastes and flavors and expressions. At this time new distilleries were producing and selling well-crafted and distinguished whiskies that were vastly different than the standard, industrial factory booze that was being pumped out and sold millions of gallons at a time.

I then started hosting my own whiskey tastings. These tastings were essentially the market research that launched me on the path toward opening my own distillery. After two years of tastings, a lot of pondering, and a fortunate change in local laws, the Old Humble Distilling Company was born on a dram and a dream of making the best damn whiskey, period.

(Most of this is actually true.)